INTRODUCTION

Search engine optimization is simply a collection of methods of strategies, tactics and techniques that are used to raise the number or the amount of those visiting a given website by being ranked high in the search result page. The probability of any search engine to receive a higher amount of visitors from its users depends on the number of times it will appear in the search result list as well how higher or earlier it get ranked on the page of search results. Different types of search may be targeted by Search Engine Optimization which includes local search, academic search, image search, video search news search etc. Being one of the internet marketing strategy, Search Engine Optimization reflects on what is being searched for, the real keywords or search terms that have been typed into a given search engine, the most recommended search engines by their aimed audience as well as the workability of a given search engine. A website can be optimized by editing its HTML, its content or any other associated coding so as to ensure the relevance of some specific keywords has been increased together with eliminating obstacles to the activities of indexing of search engines. Promoting a site is another SEO tactic that can be used to raise the number of inbound links or back-links. All of these services can be ordered from a professional SEO company.

Internet Marketing Team is a top-rated agency providing all-round SEO services.

BASICS OF SEARCH ENGINE OPTIMIZATION

Search Engine Optimization helps one to position his/her website in a proper manner so as to be designated at the most important points when needed by people or in the process of buying. Are you out there and wondering on how to find relevant and most of all educating information on Search Engine Optimization essentials? Now the time to let go your worries is none other than right now as we have packaged the right information for you. The following are some of the essentials when optimizing your site.

1. Make sure you know your business model

1. Knowing your business model should be the first things for you to understand before any other thing. It should be way up topping the list of priorities before anything else. This might sound as an obvious thing, but a lot of people prefer not sitting down and reflect on their aspirations. Here are some questions that you need to ask yourself: what are your objectives? What are you selling? (What a person clicks on or impressions).

2. Content
Information architecture, your content, infrastructure and content management systems are some of the very important elements that you should consider when optimizing your website. Without them, is like a cake without sugar which makes it worth of eating. A website without the things is considered useless.

3. What search engine look for
All that every search engine wants is to do the best job possible by ensuring that it has referred its users to relevant content and websites of which the user is searching. The relevancy of your site is determined by;
• Performance: Is your site working properly and how first is it?
• User experience: Is the bouncing rate of your site high? How easy is it to navigate around? How safe does it look? What is the appearance of your site?
• Content: the descriptions, the theme, titles and the text that you give on your page is what determine its content.
• Authority: Is the content in your site good enough to link to? Is your website used by other sites which are authoritative as a reference?

4. What search engines don’t look for
In case you try to trick your search engine spiders or do some shady tactics, it is most probably that in the long run you will hurt yourself. The following are items that are not needed by the search engine:
• Inadequate User Experience
Ensure that users can get around easily. If you make it difficult to find content that people are looking for as well as a lot of ads will force your bouncing rate to increase. Knowing your bouncing rate helps determine information regarding your site. For instance a bouncing rates of 80 percent and above with content on your site shows that something is wrong.
• Purchased Links
• Keyword Stuffing

Why Would Google Do This To You?

Google wants your business to succeed because they are going to lose money if you are not online. They are forcing you to catch up with the rest of society. All the biggest companies already paid their millions to make sure that they are going to have nice responsive sites, but you do not have the millions to spend. You need to make sure that you have made a change as soon as possible when you are ready. You have to keep up with Google, and they are actually doing you a favor when they make you do this right so that you will not have problems with the site in the future.

How Do They Expect You To Do This?

Google knew that they could not make people change their websites if the tools were not out there. Google made the change when they knew that you could go out and get your site fixed for a little money. You do not have the millions that Google has, but you can get everything done even so. This means you have to go searching for a place that is going to make sure that your site looks good, and you need to so the search as fast as possible so that there is no lag time between what you are doing and when your customers are going to see results. All it takes is one time for your customers to get mad off enough at you to not come back.

How Long Does It Take?

Google knows that you can get a mobilizer that will help, and they know that it can be done pretty quickly. Small websites can just use the resources online to convert their websites right now, and there will be some kind of change that is made. You do not want to be in a position where you do not have a chance to get the thing you need, and you do not want to miss out because you were the last person to make this change.

The process should not take long, and you can read all the disclaimers for all these products to see how long they normally take. You may not have to wait long, but this is going to be better than not doing it at all. Working with a programmer takes a little more time, but you get a much more complete result when you work with someone who programs every day. The facts are the facts, and that means that you need to get on this right now. Google does not care how far behind you are. They are going to downgrade your ranking until you fix this problem.

How Bad Is The Downgrade?

You will fall a lot when you are not mobilized, and Google will make that change immediately. They are checking every single site to make sure that it is going to work on mobile devices, and they are going to get you when you are not prepared. You need to think very hard about how you are going to get this done so that you are not on page 100 of a search page when you should be on the first page. The drop could be that bad, and you will feel like all your work has gone down the drain because you are not getting the customers that you used to get. You will start to lose money, and you will realize that you have to get this done right now.